I will be speaking this week on Big Think, and leading an interactive session for CMOs on sourcing big ideas, as part of the BRITE '08 conference and CMO summit on branding, innovation, and technology, at Columbia Business School, this Thursday and Friday, Feb 7-8th.
BRITE '08 is part of a major initiative by my Center on Global Brand Leadership at the school. The event will bring together big thinkers from business, technology, media, and marketing to discuss how technology and innovation are transforming the ways that companies build and sustain great brands.
Topics include: social networks, user-generated content, viral campaigns, B2B branding, driving innovation inside and outside the organization, ROI for online marketing, TV 2.0, online content platforms, brands that thought big in 2007
Fellow speakers include:
* Marty Homlish (Global Chief Marketing Officer, SAP)
* Craig Newmark (Founder, Craigslist)
* Patia McGrath (Global Director of Innovation, GE)
* Bob Greenberg (Global Chief Creative Officer, R/GA)
* Andrew Miller (CEO, Quattro Wireless)
(full speaker list)
Conference registration is here. There is also a BRITE blog, wiki, and more fun things to explore.
I hope you can join us!
-Schmitt
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