Dove aired its first “consumer generated” ad during the Oscars last night. The consumer content ad was actually quite alright. I thought it was much better than any ad that an ad agency would have produced, although the “spontaneous” smiles seemed like a knock-off of the “spontaneous smiles” coming from some ad agencies' models. But does the consumer ad really need an incredibly tacky introduction and follow-up from a celebrity (here: Grey’s Anatomy actress Sara Ramirez) before and after the ad? What were the Dove folks thinking? Or was their ad agency just jealous?
Recent Comments