SCHMITTblog

New Tiger Woods Playlist

Just launched The Daily Tiger (Woods) playlist on my YouTube Channel. The first video is up! More on his brand to come...

I will blog daily on the Tiger Woods brand until "the crisis" is over, the brand resurrected or destroyed, or until I can't stand philosophizing about it anymore.

Hope this is useful as a case study of personal branding.

I Don't Want to Be a Famous Man, I Want To Be Useful

Jerry--multi-talented Chinese taxi driver/interpreter/licensed guide for executives of Bosch, Siemens, and Nokia--explains to me how he markets himself.

Singing the Brand

See the managers of Bank of America sing the praises of the union with MBNA.

Just in case some of you find this ridiculous, you are not alone.  The Wall Street Journal finds that
"to sing a sultry ballad about the union is arguably pushing it."

**SCHMITT theme song “I Wanna Dance, Dance, Dance Till the Sun Goes Down” and strobophonic special effects courtesy of Musical Fantasy Light, made in China.

Video: Experience Marketing Seminar

I was thrilled to hear that thousands and thousands of executives watched the online seminar I produced last month for Financial Times' FT.com -- based on my 3-day executive program in New York on "Experience Marketing."

The Financial Times is now offering the online class to all, available without registration!  For those who missed it, click here to experience all 5 sessions of the class:

• Day 1: Why experiential marketing?

• Day 2: Key concepts in experiential marketing

• Day 3: The framework for managing customer experience

• Day 4: Implementing the customer experience

• Day 5: Using experience to drive bottom line growth

Or just click below to SEE THE VIDEOS without all the class material. (The sound is a little quiet, so TURN UP THE VOLUME.)

SCHMITT Wears Zachary Prell

A former student of mine has launched a luxury men's shirts brand, and I just bought three of them.  Watch this video to find out about the new global brand "Zachary Prell."

SCHMITT Goes to Video

We just got a hard-drive videocamera in my office.  You take it out of the box, shoot, and copy the video right to your computer via USB.

With technology like this, I don't understand why not everyone's using video these days!

Who has time to type?

Welcome to the new, video SCHMITTblog!!!!