SCHMITTblog

Coca Cola Turning Red Square Red

On a recent trip to Russia, I stopped by the Red Square, known for rock concerts by Paul McCartney and Shakira (and a little bit of Russian history). to witness Coca-Cola's Red Square activities for the upcoming World Cup.

Watch how Coca Cola turned Red Square red.

Experience Conference in Belgium

I attended a conference on experiential marketing in Belgium, in the lovely city of Ghent.  After my keynote, there were several great speakers following, talking about Starbucks entering the Belgium market and the launch (sorry, the birth) of a baby elephant in the Antwerp zoo. (I also attended a performance of Don Carlo at the Antwerp Opera, in which the autodafe scene was performed not on stage but in the foyer.)

Watch the interviews I shot with the organizer of the conference, Pascal Libyn, and one with John Deprez who runs a new media agency in Belgium.