I just returned from Seoul where I had been for the last few days to write a business case, together with my friend and Yonsei Prof Dae Ryun Chang, on Yuhan-Kimberly. The company produces diapers, tissues and napkins under the Huggies, Kleenex and Kotex brand names. But it also has been doing good: its "Keep Korea Green" campaign has been running for 25 years. Aside from using recyling procedures, they have planted 21 million trees on public land and near schools. When many other companies are "strategizing" how "green" they should be, or, better, how to fake green cheap -- they have shown Big Think corporate social responsibility for many years. For more information, see http://www.yuhan-kimberly.co.kr/renewal/sustn/sustn_01.asp
