Experiential Marketing in Johannesburg, South Africa

I gave a keynote on experience at the  Experiential Summit in Johannesburg, organized by EXP, an experiential agency with presence all over Africa. It’s my first  visit to Africa (well, I  have  been in  the North, but, as I have learned, they define “Africa” here as “below-the-Sahara”).

And I am truly amazed!  Experiential Marketing is in full swing here, and EXP has done as fabulous job to create a community. In other words, experience is now a global movement, and no longer limited to certain markets.  All of this, within less than 6-8 years.    At the summit, many came up to me, saying that they started their  company after reading my  book “experiential Marketing. That was rewarding. 

So,  I am sure the Soccer Worldcup here in South Africa will be a big splash!  I saw three stadiums in various states of construction; guys, hurry because creating an all-out fan experience is more than just running the operations.  And I hope South Africa will create an experience innovation like  the Fan Fests in Germany. I know they will be running those Fan Fests again, and this time perhaps with 3D screen projections. I saw a demo at the Summit.