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Dove's "campaign for real beauty" has already turned a lot of heads, by extending the brand way beyond a traditional ad campaign or unique selling proposition ("softer hands" or "new formula").
Now, looking ahead to 2008... it appears that Unilever is moving the Dove real beauty campaign into another non-traditional space in the cultural sphere: http://www.theonion.com/content/node/46685
Have they got your vote??
-David Rogers
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