About David Rogers

David Rogers is the Executive Director of Columbia Business School's Center on Global Brand Leadership,  the leading global forum on branding issues for researchers and  executives. He is the host of the center's BRITE conference, a global series of  conferences and CMO summits on branding, innovation, and technology.

Rogers blogs at www.BRITEblog.net and is the author of articles and case studies on marketing and digital media.  He is the co-author, with Bernd Schmitt, of the book There's No  Business That's Not Show Business: Marketing in an Experience Culture, and  co-editor of the forthcoming Handbook on Brand and Experience Management (Elgar, 2008). Rogers has advised and developed marketing and digital media strategies for clients in consumer packaged goods, electronics, pharmaceutical, food & beverage, IT, telecom, hospitality, non-profit, and media industries.

He teaches in Columbia Business School's Executive Education program and speaks at conferences worldwide on the ways that digital media and innovation are transforming communications and branding. He has appeared on CNNfn, national radio, and in various international business magazines. Rogers is also a composer and musician whose music ("Rhythmically vital" - The New York Times) is heard from jazz clubs to Carnegie Hall.